In five short years, the company hit $2.4 million in sales with inventory sold in over 1,900 stores and 49 countries, rightfully securing its place as one of the largest pop culture fashion brands worldwide.
Unlike her nickname, Skittlez’s bonafide journey to quintessential “girl boss” hasn’t always been so sweet. Grappling with childhood homelessness, struggling to heal after losing her sister to suicide and being “fired” from the flourishing Cupcake Mafia brand she built are just a few barriers that nearly derailed her success. And through it all, she never lost her resilience.
Skittlez regained control of her beloved Cupcake Mafia just 6 months after losing it, and today, she has built a prominent reputation as the Kris Jenner X Olivia Pope of Marketing. With an innate talent for turning small businesses into multimillion-dollar brands, she is a highly sought-after brand strategist connected to some of the hottest celebrities and industry leaders.